Deliver on your promise. Open with puppies or daffodils and remember to close with a relevant bouquet. If you hear complaints about the coffee, provide a cause/effect scenario.
Cause: Arabica beans “just gave up.”
Cause: Starbucks mutant palate.
Cause: World’s water supply reached passive Viagra
Effect: Caffeine doesn’t do much these days.
Effect: Employees cross the four-lane highway to access the startup Red Bull cart.
Effect: Everything stands on end. Up has been redefined.
Try a personal letter!
Remember to defend your position. FYI, your position is the cheap one. A quick Q&A section is efficient. A cut-and-paste job for the ages. If you are ready
to close do not forget the carnations. If you opened with puppies, you were wrong.